Bundles provide a cheaper way to purchases libraries. In this article we are going to use a fictional bundle to illustrate how bundle prices work. The fictional bundle is made up for four products, each costing $100
SOLD SEPARATELY PRICE
To arrive at the "sold separately" price that is shown with this bundle, we add together the individual prices of each product
To arrive at the bundle price, we apply a bundle discount. The percentage of this discount varies between different bundles. In this example, it is 20%. This reduces the price you pay from $400 to $320.
BUNDLE PRICE DURING PROMOTION
During promotions such as Black Friday, we may discount certain bundles even further, adding an extra promotional discount on top of the regular bundle discount.
In this example, this is an extra 15%, bringing the total saving to 35%.
COMPLETING YOUR BUNDLE PRICE
If you already own one or more products that feature in a bundle, you can make a saving when you buy the whole bundle. We call this “Complete Your Bundle”.
To illustrate this, let’s look at the same fictional bundle – which offers a 20% discount on 4 products, each costing $100
Now imagine you already own “Product 2” in this bundle.
The Sold Separately price of the bundle is reduced by the Sold Separately price of Product 2 ($100). The Bundle price is reduced by the value of Product 2 within the bundle ($80), giving you a Complete Your Bundle price of $240.
Note: If you originally paid less than $80 for Product 2, because you bought during a promotion, you still save $80 off this bundle.
COMPLETING YOUR BUNDLE DURING PROMOTION
The same principle applies if completing a bundle that is on promotion.
We subtract the value that Product 2 has when bought as part of this discounted bundle. In this example, that is $65 ($100 minus 35%)